At Pleroma Media, we are committed to innovation and delivering strong results in programmatic advertising. To support this, we have formed integrations with leading platforms to enhance our advertising capabilities. These collaborations are part of our strategy to build a powerful and modern programmatic stack that will drive growth in 2025.
Amazon Publisher Services’ Unified Ad Marketplace (UAM)
Our collaboration with Amazon Publisher Services’ Unified Ad Marketplace (UAM) brings a simplified server-to-server header bidding solution to our stack. UAM enables multiple demand connections through a unified service, a single integration, and a centralized reporting dashboard. This allows us to access exclusive demand from Amazon and other top buyers. Through UAM, we can access premium programmatic demand across diverse ad formats including native, while streamlining our access to exclusive deals through a single integration. This solution positions us to maximize revenue opportunities while delivering seamless experiences for both advertisers and users.
PubMatic
In the Prebid field, 2024 witnessed the launch of our strategic partnership with PubMatic. By using PubMatic’s real-time bidding and private marketplace solutions, we can work with a wide variety of demand sources, from open exchanges to exclusive deals. This flexibility helps us drive growth for our brands while offering global demand for different types of ads, including native, and display. PubMatic’s clear fee structures help us stay in control and ensure that every transaction aligns with our business goals.
Nativo
Our partnership with Nativo enhances our ability to deliver native ads. By using Nativo’s advanced tools for header bidding and real-time bidding, we can offer engaging, content-driven ads that fit naturally with the user experience across our platforms. This collaboration not only increases monetization potential but also strengthens audience engagement, creating value for both advertisers and users. Nativo’s innovative approach helps us provide high-quality ad experiences that resonate with our audience.
These strategic partnerships represent a key step in Pleroma Media’s mission to provide cutting-edge programmatic advertising solutions and form a foundation that is set to grow further this year. With access to exclusive demand, improved audience targeting, and flexible monetization options, we are set to deliver exceptional results for our partners in 2025.
About Pleroma Media
Pleroma Media is a digital media company dedicated to truth and accuracy. Guided by a commitment to journalistic excellence and innovation, we believe in the power of trusted stories and data to inspire, engage and transform. We empower our readers and clients with authentic, meaningful content, always ensuring that truth and accuracy remain at the core of everything we produce. With a diverse portfolio spanning news, entertainment, technology, and lifestyle, we deliver content and data that informs and empowers audiences worldwide.
About PubMatic
PubMatic (Nasdaq: PUBM) is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.
Media Contact
Pleroma Media
Fiona Tam-Zegarra
Head of Communications
Email: communications@pleromamedia.com